Essays about: "Antoniya Petrova"

Found 2 essays containing the words Antoniya Petrova.

1. 1. Perceived risks as adoption barriers of Facebook commerce : Exploring Facebook users’ perceptions

   University essay from Internationella Handelshögskolan

   Author : Carlos Valles; Antoniya Petrova; [2012]
   Keywords : Adoption barriers; attitudes; brand extension; consumer behavior; Facebook commerce; f-commerce; perceived risks; perceptions; ZMET;

   Abstract : Purpose: The purpose of this thesis is to explore and analyze perceptions and attitudes of Facebook users as consumers and merchants; investigate which perceived risks, if any, function as adoption barriers of f-commerce. Methodology: The study adopts a mixed method approach. READ MORE

3. 2. Business Dynamics and Innovation in the Home Video Game Industry

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Samia Habbari; Alfredo Hidalgo Arreola; Antoniya Georgieva Petrova; [2010]
   Keywords : Technological Innovations; Strategic orientation; Home video game industry; S-curves;

   Abstract : The purpose of this thesis is to present and analyze the innovations in the home video game industry and their impact on the competitive strategies of the companies in the indus-try. The existing literature about business cycles and business dynamics is scarce from busi-ness administrative perspective. READ MORE