Essays about: "Archana Yadev Ganganaboina"

Found 1 essay containing the words Archana Yadev Ganganaboina.

  1. 1. Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Archana Yadev Ganganaboina; Riaz Sana; [2017]
    Keywords : communication; green marketing; ecolabel; customer awareness;

    Abstract : Abstract Title:  Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden.  Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. READ MORE