Essays about: "Arian Shwan"

Found 2 essays containing the words Arian Shwan.

1. 1. The Challenges of Scandinavian Destination Marketing Organizations

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Arian Shwan; [2010]
   Keywords : destination marketing organizations; challenges; place marketing; strategic marketing; strategic management; collaboration; and competition; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : .... READ MORE

3. 2. The Challenges of Scandinavian Destination Marketing Organizations

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Arian Shwan; Jonas Dahlsjö; Martin Kiessling; [2009]
   Keywords : destination marketing organizations; challenges; place marketing; Tourism; Turism; Market study; Marknadsanalys; Social Sciences; Business and Economics;

   Abstract : In the turbulent tourism environment, characterized by many stakeholders and constituting a relatively fragmented industry where efforts, such as adapting to change; managing expectations; managing the destination; competition; collaboration; and performance measurement are challenging. To address the issue, Destination Marketing Organizations (DMOs) have arisen with a general agenda to coordinate industry actors in a cooperative manner, which results into a collective contribution to the development of the destination. READ MORE