Essays about: "Arijana Kapic"
Found 1 essay containing the words Arijana Kapic.
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1. It Came Across My Feed! : A Study on Social Media’s Impact on Social Influence, Self-Expression and Decision-Making of Home Furnishing Consumers
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Social media is changing consumer behavior to an extent we yet not know the full consequences of. This thesis looks at three aspects of consumer behavior: social influence, self-expression and the decision-making process which are all impacted by the ever increasing presence of social media. READ MORE
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