Essays about: "Arne Samuel Löffler"
Found 1 essay containing the words Arne Samuel Löffler.
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1. Identifying and testing success factors for brand extensions in the Video Game Industry : The differences between segments of players and a model for predicting success in the Tomb Raider Series
University essay from IHH, FöretagsekonomiAbstract : Background Brand managers often use brand extension as a “lower” risk alternative when introducing new products. A lot of research has been conducted about brand extensions but mostly focusing on fast moving consumer goods, therefore ignoring the impact that this strategy carries on experience goods and more precisely, the video game industry. READ MORE
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