Essays about: "Art in advertising"

Showing result 1 - 5 of 19 essays containing the words Art in advertising.

  1. 1. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
    Keywords : ;

    Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

  3. 2. Enamelled steel

    University essay from Göteborgs universitet/Steneby - Institutionen för Konsthantverk och Design

    Author : Johannes Postlmayr; [2021-01-05]
    Keywords : Enamelled Steel; Glass on metal; Enamel; Emaille; Emalj; Enamelware; Kitchenware; Householdware; Hollowware; Public health; Lead-poisoning; Industrial Revolution; Design; Functionalism; Gestaltung; Gestaltning; Contemporary Sculpture; Applied craft; Object art; CAD; CNC water-jet cutting; Augmented reality;

    Abstract : This exam project is about a material that developed with the rise of the industrial revolution, became almost obsolete in recent decades, and that I now use in the field of applied art, craft, and design. Enamelled steel is a material mostly known for its use in domestic kitchenware and colourful road and advertising signs. READ MORE

  4. 3. The Shades of Styles : A human search for words communicating all aspects of styles.

    University essay from Uppsala universitet/Konstvetenskapliga institutionen

    Author : Erlend Hellerslien; [2021]
    Keywords : Style; Styles; Shades of Styles; Digital Style; Design Theory; Semiotic Theory; Semiotics; Semantics; Seethics; Design Inclusion; User Experience Design; Cultural Analytics; Visual Worlds; Art Historical Writing; Digital Art History; Visual Studies; Visual Literacy; Human Communication; Digital Style Dictionary; Digital Visual Compass; Spectrum; Reality; Multi Realities; Core Reality; Abstract Reality; Surreal Reality; Artifical Reality; Phenomenolgy; Moral; Ethics; Labels; Critical Terms; Aspects of Seeing; Representation; Transpace Style; Swisch; Style; Medium; RAW; Image; Artifical Intelligence; AI; Visual Exploration; Humankind; Fundamentals; Bias; Gizmos; Hyperreality; Mythologies; Sterotyping; Discrimination; Stories of Art; Synesthesia; Post-truth; Fake Photo; Creativity; Art Direction; Editing; Advertising; Manipulation; Marketing; Animation; Photography; Film; Ilustration; Graphic Design; Arcitecture; Color; Icon; Beauty; Human Commonality; Respect; Diversity;

    Abstract : This research is an investigative attempt on the concept of style´s development to potentially noticing our diverse human history on viewing the aspect of styles, starting (in the part one) by looking into the problem of the development of styles and its characteristic of representation in terms of its messages, realties, semiotics, and human collaboration. Leading towards the human search in seeing style more commonly neutral for a more meaningful dialog. READ MORE

  5. 4. I Want to Breathe You In : Data as Raw Commodity

    University essay from Konstfack

    Author : Aronsson Joakim; [2021]
    Keywords : Surveillance Capitalism; Artificial Intelligence; Data; Banner Ads; Display Ads; Online Advertising; Techno Feudalism; Internet;

    Abstract : In this paper, I look at the history of the internet and online advertising. The internet is inextricably linked to capitalism and is fueled by advertising. As a result, companies like Facebook, Apple, Microsoft, Google, and Amazon collect data in large volumes to improve targeted advertising. READ MORE

  6. 5. Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Filip Grendler; Nicolas Wallenskog; [2020]
    Keywords : Online Advertising; Human-Computer Interaction; Visualization;

    Abstract : Background. Since e-commerce has grown rapidly the focus and attention towards online advertisement are critical. Twitch.tv, one of the big streaming websites had in April 2020 an average of 2. READ MORE