Essays about: "Arvid Wahlberg"

Found 1 essay containing the words Arvid Wahlberg.

  1. 1. The Effects of National Culture Values on Consumer Acceptance of E-commerce : The Swedish Case

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Arvid Wahlberg; [2015]
    Keywords : E-commerce; National Culture; E-commerce penetration; E-commerce acceptance; Sweden; TAM; Technology Acceptance Model; Hofstede’s dimensions of national culture; Trust; SEM; PLS-Graph;

    Abstract : A large amount of research has been conducted in order to seek explanations that clarify e-commerce acceptance throughout the world; however, there is a gap in the research as to how e-commerce acceptance is attributable to national culture. Two previous studies (Yoon, 2009), (Capece, et al. READ MORE