Essays about: "Ashkan Pakseresht"

Found 1 essay containing the words Ashkan Pakseresht.

  1. 1. Brand equity and corporate responsibility : a review of brand valuation methods

    University essay from SLU/Dept. of Economics

    Author : Ashkan Pakseresht; [2010]
    Keywords : brand equity; brand valuation; corporate responsibility CR ; strategic branding ;

    Abstract : During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. READ MORE