Essays about: "Aspirational talk"

Found 3 essays containing the words Aspirational talk.

  1. 1. Communicating Environmental CSR-Efforts in a Non-Sustainable Industry : A Comparative Study of Patagonia's and H&M's Environmental CSR Communication Using a Multimodal Critical Discourse Analysis

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Sanna Viberg; Stephanie Balasingam; [2022]
    Keywords : ECSR communication; Slow fashion; Fast fashion; CCO; Transparency;

    Abstract : The fashion industry is distinguished by two types of companies: slow fashion companies, such as Patagonia, characterized by environmentally friendly business practices, and fast fashion companies, such as H&M, premised on a less environmentally sustainable business model (Fletcher 2010; Bick, Halsey & Ekenga 2018). Although Patagonia and H&M are founded on different business models, their ECSR communication is similar. READ MORE

  3. 2. The communicative power of Agenda 2030 - A qualitative text analysis on how the SDGs function as aspirational CSR talk

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kajsa Nilsson; [2019]
    Keywords : Aspirational talk; speech act theory; corporate social responsibility; CSR communication; CCO; sustainable development goals; Social Sciences;

    Abstract : Conventional research on CSR communication takes on a managerial approach. This approach view CSR action as more important than CSR communication, and therefore risks losing valuable insights in the potential of CSR communication. A new line of communication scholars claim that CSR is essentially aspirational talk, and that speech is also action. READ MORE

  4. 3. Framing Sustainability : A Qualitative Study of the Translation of the 2030 Agenda

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Camilla Wallén; Kristina Kardell; [2018]
    Keywords : Corporate social responsibility CSR ; standards; translation; legitimacy; decoupling; communication; The 2030 Agenda; Sustainable Development Goals SDGs ;

    Abstract : Following the increase of transnational organisations, global governance today is mainly relying on voluntary standards. One standard is the UN’s 2030 Agenda for Sustainable Development. READ MORE