Essays about: "Astrid Johansson"

Found 3 essays containing the words Astrid Johansson.

  1. 1. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jenny Larsen; Astrid Johansson; [2023]
    Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

    Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

  3. 2. Narrow Pretraining of Deep Neural Networks : Exploring Autoencoder Pretraining for Anomaly Detection on Limited Datasets in Non-Natural Image Domains

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Author : Matilda Eriksson; Astrid Johansson; [2022]
    Keywords : CNN; convolutional neural network; autoencoder; variational autoencoder; anomaly detection; SPADE; limited dataset; non-natural image domain; depth domain; scatter domain; intensity domain; machine learning;

    Abstract : Anomaly detection is the process of detecting samples in a dataset that are atypical or abnormal. Anomaly detection can for example be of great use in an industrial setting, where faults in the manufactured products need to be detected at an early stage. READ MORE

  4. 3. Facilitating Sustainable Investments - How the EU Taxonomy is expected to change the principal-agent relationship between fund managers and retail customers

    University essay from

    Author : Pontus Elmrin; Astrid Johansson; [2020-07-02]
    Keywords : Fund manager; Retail customer; Environmental Sustainability; Sustainability Investments; EU Taxonomy; Capital reallocation; Sustainable Development Goals Agenda; Principal-agent; Greenwashing;

    Abstract : There is currently an information asymmetry on the financial market, which has implications for the practice of greenwashing, hindering the capital allocation towards the Sustainable Development Goals. To fill this information gap, the EU Commission initiated the development of an EU Taxonomy - a standardized classification system to facilitate sustainable investments. READ MORE