Essays about: "Athanasios Mademlis"

Found 2 essays containing the words Athanasios Mademlis.

1. 1. Improving Brand Equity with Environmental Sustainability work : A qualitative study in Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Seth Werneborg; Athanasios Mademlis; [2019]
   Keywords : Environmental sustainability work; environmental sustainability strategies; environmental sustainability practices; brand equity; brand positioning; brand identity; brand image;

   Abstract : Sustainability is increasing in importance nowadays and Sweden is one of the most sustainability- focused countries in the world. Environmental sustainability is considered to be a key factor for business growth and companies incorporate this aspect in their brand marketing strategies. READ MORE

3. 2. Branding for startup companies in Sweden : A study on startups brand building

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Markus Lagerstedt; Athanasios Mademlis; [2017]
   Keywords : branding; startups; branding activities; brand equity; entrepreneur;

   Abstract : Aim: The aim of this study is to explore the factors that influence the brand building in startup companies. Method: This study implements a qualitative approach and consists of twelve startup companies located in Sweden. READ MORE