Essays about: "Athlete investments"

Found 1 essay containing the words Athlete investments.

  1. 1. The motivational factors driving athlete crowdfunding investments

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Oscar Eriksson; Olof Göransson; [2015]
    Keywords : Crowdfunding; Athlete investments; investment motivation; self-determination theory; sport investments;

    Abstract : This thesis contributes with understanding of a previously scarcely researched part of an industry. Adding market-specific knowledge and insights will create the foundation for building upon further understanding of not only athlete-based crowdfunding investment decisions, but can also function as a base for crowdfunding research within other specific markets. READ MORE