Essays about: "Athletes’ personality"

Showing result 1 - 5 of 6 essays containing the words Athletes’ personality.

1. 1. The Gentleman, The Rebel and The Villain: A comparative study of the scandal-sensitivity of athlete personalities in sports marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anthony Grivas; Fabian Bratell; [2018]
   Keywords : sports marketing; celebrity-athlete endorsement; social psychology; scandals; consumer response;

   Abstract : Celebrity athletes have been powerful marketing tools throughout the professionalization and commercialization of sports. During the last couple of decades, the amount of sponsorship money allocated to the sports industry has rapidly increased, outplaying other sectors of entertainment. READ MORE

3. 2. Are perfectionistic and stressed athletes the main victims of the «silent epidemic»? A prospective study of personal and interpersonal risk factors of overuse injuries in sport

   University essay from Högskolan i Halmstad/Centrum för forskning om välfärd, hälsa och idrott (CVHI)

   Author : Simon Martin; [2018]
   Keywords : Psychological factors; overuse injury; prospective study; risk profiles; prevention;

   Abstract : Background: Overuse injuries (OI) account for a substantial part of sport injury incidence among athletes of various sports and levels. They lead to serious consequences for athletes’ physical and mental health, as well as athletic performance. Despite the gradual onset of symptoms, athletes often persevere in training and competing. READ MORE

4. 3. Transformational Leadership and Motivation in Sport: The Moderating Role of Personality and Self-other Agreement Ratings

   University essay from Umeå universitet/Institutionen för psykologi

   Author : Petrus Fogelqvist; Hedvig Lestander; [2017]
   Keywords : Transformational leadership; Self-determination theory; Sports; Personality; Self-other agreement;

   Abstract : Sport dropout during adolescence is a common phenomenon which is connected to motivation. Therefore this thesis investigated the relationship between coaches’ (N = 61, Mage = 40.39) transformational leadership and athletes’ (N = 132, Mage = 20.61) type of motivation in Swedish sport clubs. READ MORE

5. 4. Brands of athletes- The effect of brand personality of athletes on consumers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jonas Schäfer; Filip Svensson; [2013]
   Keywords : Brand equity; brand personality; celebrity entrepreneurship; perceived quality; purchase intention; athletes; Business and Economics;

   Abstract : Purpose To investigate the effect of an individual celebrity athlete’s personality on the consumer behavior facets of perceived quality and purchase intention. Methodology A quantitative survey with 257 respondents all over the world to deductively test hypotheses. READ MORE

6. 5. Coaches’ perspective on athletes’ personality characteristics in the context of effective coaching

   University essay from Sektionen för hälsa och samhälle (HOS)

   Author : Elli Kello; [2011]
   Keywords : Athletes’ personality; Coaches’ effectiveness; Perfectionism; Personality knowledge; Effektiv träning; Idrottarens personlighet; Perfektionism; Personlighets kännedom;

   Abstract : The objectives of this study were: (a) to explore the coaches’ ideas about effective coaching and their perspective on athletes’ personalities as a part of it, (b) to examine how the coaches learn about athletes’ personality and how they use this knowledge in their work, and (c) to examine the coaches’ knowledge about perfectionism and what strategies they use working with perfectionistic athletes. Ten Swedish coaches working in individual sports (n=5) and team sports (n=5) took part in semistructured in-depth interviews. READ MORE