Essays about: "Atmospherics"
Showing result 1 - 5 of 14 essays containing the word Atmospherics.
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1. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. READ MORE
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2. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. READ MORE
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3. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. READ MORE
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4. The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. READ MORE
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5. Explorative study on how retailers use store environment to communicate CSR from corporate level to store level
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: In viewing that consumers are important stakeholders in supporting or opposing retailers’ corporate social responsibilities (CSR) activities while existing CSR communication does not address directly to consumers, the paper aims to explore how retailers could use retail store environment to communicate CSR with consumers. Methodology: This study uses qualitative research method, including documentary studies of retailers’ CSR related reports and online critiques regarding retailers’ CSR activities, and in-store observations of what store environmental elements are used and what aspects of CSR activities are communicated at retail stores. READ MORE
