Essays about: "Atmospherics"

Showing result 11 - 14 of 14 essays containing the word Atmospherics.

  1. 11. Atmospheric effects on hedonic and utilitarian customers

    University essay from Ekonomihögskolan, ELNU

    Author : Maria Andersson; Tajana Prevedan; Sara Palmblad; [2012]
    Keywords : Atmospherics; Hedonic; Utilitarian; Store environment; Experience marketing; Retail;

    Abstract : This study brings up the importance of using the store environment as a tool for creating positive consumer experiences. It compares two consumer shopping motives, hedonic (related to sensations and fun) and utilitarian (related to fulfilling a task). READ MORE

  3. 12. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Eric Bergqvist; Elina Sargezi; [2011]
    Keywords : Ambience; consumer behaviour; perception; attitude; experiential marketing; sensory marketing; emotional branding; sensory branding; retail atmospherics; ambient factors; Atmosfär; konsumentbeteende; uppfattning; attityd; upplevelsemarknadsföring; sinnesmarknadsföring; emotionell varumärkesbyggande; sensorisk sinnes varumärkesbyggande; detaljhandel atmosfär; omgivande faktorer;

    Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE

  4. 13. Multimedia and Purchase Intentions : Web Design for Fashion E-Tailers

    University essay from IHH, Företagsekonomi

    Author : Lisa J. Carlsson; Sara Chehimi; [2011]
    Keywords : Multimedia; Fashion; High-End; E-commerce; Atmospherics; Attitude; Purchase Intentions; Consumer Behaviour; Web Design;

    Abstract : Recently, many high-end fashion designers have established their own e-commerce site. However, due to the difficulties of replicating the brick and mortar environment and the increase of competition, it has become more difficult to convert visitors into buyers. In order to attract buyers, some retailers add a lot of multimedia content. READ MORE

  5. 14. Shopping Centre Marketing: Management approach to atmospherics and experiential marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ka Ling Genevieve Siew; [2011]
    Keywords : Experiential marketing; Atmospherics; Managerial perspective; Shopping centre; Sweden;

    Abstract : Beyond the satisfaction of basic shopping needs, researchers point out that the shopping centre is also a destination for consumers to have a good time in. This has been described as a holistic customer experience. One of the factors influencing customer shopping experiences is the retail environment. READ MORE