Essays about: "Attitude towards Advertisement"

Showing result 1 - 5 of 43 essays containing the words Attitude towards Advertisement.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  3. 2. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Haochang Li; Yutong Pi; [2022]
    Keywords : Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

    Abstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE

  4. 3. Veterinärbehandlade livmoderframfall hos svenska mjölkkor : förekomst och överlevnad

    University essay from SLU/Dept. of Clinical Sciences

    Author : Leo Krantz; [2022]
    Keywords : livmoderframfall; mjölkkor; förekomst; behandling; överlevnad;

    Abstract : Livmoderframfall är en ovanlig komplikation som kan uppstå efter förlossning men bland våra husdjur är kor de som drabbas oftast. Tillståndet innebär att livmodern vänds ut och in och trycks ut genom vulvan. READ MORE

  5. 4. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mina Carlsson; Maria Arvidsson; Iris Qvennerberg; [2021]
    Keywords : Mobile Marketing; Personalized Marketing; Private Data; Privacy Issues; Experienced Emotions;

    Abstract : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. READ MORE

  6. 5. The factors of green consumerism and skepticism towards green advertising : What is the relation between skepticism towards green advertisement and the factors of green consumerism amongst Generation Y in Europe?

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Leila Govers; André Simons; [2021]
    Keywords : Green Consumerism; Advertising; Skepticism; European Generation Y;

    Abstract : Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An online survey was spread amongst people of Generation Y (defined as being born between 1980-2000) who were born or are currently living in Europe. READ MORE