Essays about: "Attitude-behavior gap"
Showing result 6 - 10 of 27 essays containing the words Attitude-behavior gap.
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6. Are consumers habitual liars? A quantitative study of factors influencing swedish consumers' purchase intention for sustainable products
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Overconsumption has become an increasing global challenge in the last decades, followed by an awareness of the need to change consumption behaviors to sustainable purchasing decisions. The purpose of this quantitative study is to create a better understanding of the drivers and their effects on sustainable purchasing behavior. READ MORE
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7. Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. READ MORE
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8. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden
University essay from Umeå universitet/FöretagsekonomiAbstract : Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE
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9. Leveling Up & Closing the Gap! : Sustainable Fashion Consumers’ Journeys to New Levels of Sustainability
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Fashion democratization over the last few decades made fashion products available at lower costs to everyone in society. It alarmingly increased consumption, leaving drastic impacts on the world's sustainability both on the social and environmental fronts, thereby leading to water and land pollution, dangerous working conditions, sweatshops, wage exploitation, and gender discrimination. READ MORE
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10. The attitude behavior-gap in the apparel market explained
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The attitude behavior-gap in the apparel market explained. A qualitative study examining the attitude behavior-gap concerning sustainability in the apparel market. Keywords: Sustainability, Attitude, Consumer Behavior, Cynicism, Identity. READ MORE