Essays about: "Attitudes towards advertising model"

Showing result 1 - 5 of 17 essays containing the words Attitudes towards advertising model.

  1. 1. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rebecca Haddad; Ida Stigfur Strand; [2023]
    Keywords : Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

    Abstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE

  3. 2. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Hallberg; [2023]
    Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

    Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

  4. 3. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lovisa Käll; Ebba Keller; [2023]
    Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

    Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE

  5. 4. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : My Bui; Anh Tran; [2022]
    Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

  6. 5. “Grönmattning” på konsumentmarknader : en fallstudie av hur konsumenters attityder och köpbeteenden påverkas av marknadsföring med miljö- och hållbarhetsbudskap

    University essay from SLU/Dept. of Economics

    Author : Nicole Chidiac; Malin Olsson; [2021]
    Keywords : greenwashing; grönmattning; reklamtrötthet; grön marknadsföring; hållbar marknadskommunikation; Herzbergs tvåfaktorsteori;

    Abstract : I en alltmer digitaliserad värld, med en ökad användning av grön marknadsföring via sociala plattform, har detta i samband med en växande oro för klimatförändringarna lett till en större medvetenhet och ett ökat intresse för miljövänliga produkter bland konsumenter. I och med detta uppmärksammas ett nytt framväxande fenomen av reklamtrötthet för reklam med miljö– och klimatanspråk, även benämnt som “grönmattning”. READ MORE