Essays about: "Attitudinal Brand Loyalty"

Showing result 1 - 5 of 16 essays containing the words Attitudinal Brand Loyalty.

1. 1. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   University essay from Göteborgs universitet/Graduate School

   Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
   Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

3. 2. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

4. 3. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty

   University essay from Umeå universitet/Företagsekonomi

   Author : Nine Cagnin; Manon Nicolas; [2022]
   Keywords : Generation Z; brand loyalty; attitudinal; behavioural; ethics; omnichannel experience; value for money; entertaining content; authenticity;

   Abstract : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. READ MORE

5. 4. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Jacob Lundberg; Emil Svensson; [2022]
   Keywords : Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

   Abstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE

6. 5. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Qirong Huang; Yusuke Hashimoto; Alexander Klar; [2022]
   Keywords : Brand loyalty; Celebrity endorsement; Attitudinal- Behavioural loyalty;

   Abstract : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. READ MORE