Advanced search
Found 5 essays matching the above criteria.
-
1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh
University essay fromAbstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE
-
2. How Do Leadership Behaviours Affect Employee Attitudes Towards Sustainability? A case study on IT consultancy Cybercom
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : While managers increasingly see the importance of corporate social responsibility, incorporating it in the business often fails (Keys et al., 2009). Organizational sustainability performance can improve if employees have positive attitudes towards sustainability (Wang et al., 2011). READ MORE
-
3. Evaluating Cognitive Social Capital : The roles of trust and reciprocity in health research
University essay from Uppsala universitet/Sociologiska institutionenAbstract : Social capital has become one of the most popular and controversial imports from the social sciences into public health. Although offering the potential for valuable insights into the social determinants of health, the vague and ambiguous definitions of what constitutes social resources has attracted significant criticisms. READ MORE
-
4. Transferring components of brand loyalty in a brand extension scenario within FMCG
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Brand managers within FMCG are continuously looking to capitalize on strong brands to grow their business. Strategies involving brand extension activities have become increasingly popular, as it allows brand managers to build on already established consumer-brand relations to increase cross-selling. READ MORE
-
5. The Impact of Service Recovery on Customer Loyalty (Case company: Swedbank)
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Abstract Purpose - Purpose of given study is to analyse the impact of service recovery measures on customer loyalty by considering a Case company Swedbank. Both primary and secondary data have been collected for this paper. In primary data interviews and questionnaires are used. READ MORE
