Essays about: "Attitudinal loyalty"

Showing result 1 - 5 of 22 essays containing the words Attitudinal loyalty.

  1. 1. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty

    University essay from Umeå universitet/Företagsekonomi

    Author : Nine Cagnin; Manon Nicolas; [2022]
    Keywords : Generation Z; brand loyalty; attitudinal; behavioural; ethics; omnichannel experience; value for money; entertaining content; authenticity;

    Abstract : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. READ MORE

  2. 2. Making Sense of the Net Promoter Score (NPS) - A study of NPS' relationship to Word of Mouth, attitudinal loyalty and customer satisfaction, and what drives these mindset metrics

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Christoffer Rodell; Theo Örtengren; [2022]
    Keywords : Net Promoter Score; Word of Mouth; Attitudinal loyalty; Associations; Mindset metics;

    Abstract : Since Fredrick F. Reichheld introduced the Net Promoter Score (NPS) in 2003, it has become one of the most favored customer mindset metrics (MSMs) within business practice. Often, it is claimed to be an indicator of customer loyalty, satisfaction, and Word of Mouth (WOM). READ MORE

  3. 3. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Jacob Lundberg; Emil Svensson; [2022]
    Keywords : Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

    Abstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE

  4. 4. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Qirong Huang; Yusuke Hashimoto; Alexander Klar; [2022]
    Keywords : Brand loyalty; Celebrity endorsement; Attitudinal- Behavioural loyalty;

    Abstract : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. READ MORE

  5. 5. From Green to Blacklisted : How Brand Forgiveness influences Brand Loyalty

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Gustav Andersson; Olivia Lindgren; [2022]
    Keywords : Greenwashing; Transgression; Brand Forgiveness; Attitudinal Brand Loyalty; Trust; Trustworthiness;

    Abstract : Greenwashing is a frequent issue within the FMCG industry, such as vague ecological claims and misleading communication. When a brand is accused of greenwashing it is important to understand how to manage this transgression, since both forgiveness and loyalty are concepts that are affected. READ MORE