Essays about: "Attitudinal loyalty"

Showing result 11 - 15 of 25 essays containing the words Attitudinal loyalty.

1. 11. How to use brand experience to generate brand loyalty - A case study of theme parks

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chris Johnson; Johanna Blom; Sixten Nyhlén; [2021]
   Keywords : Brand experience; brand loyalty; brand personality; case studies; theme parks; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate how firms can use brand experience to generate brand loyalty. Methodology: case studies and literature review Findings: The findings in this paper support the findings in previous research that brand loyalty is driven by brand experience, and that brand personality can function as a mediator between them. READ MORE

3. 12. Die-hard fans or double agents? : A quantitative study on esports fandom in Counter-Strike: Global Offensive (CSGO)

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jakob Hammarskjöld; [2020]
   Keywords : esports; esports fans; team identification; fan loyalty; sports marketing;

   Abstract : Esports has during the 21st century developed from an overlooked subculture into a billion-dollar industry. Across the globe, teams are competing in tournaments with large prize pools, cheered on by devoted fans. Despite this impressive scenery, there is still little knowledge on these teams and their fans. READ MORE

4. 13. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Erdanos Haile; Melanie Björk; [2019]
   Keywords : Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

   Abstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE

5. 14. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

   Author : Linnea Olsson; [2018]
   Keywords : Marketing Communication;

   Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

6. 15. Good vibes? The effect Brand Experience has on Attitudinal Brand Loyalty through Social Media. : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mario Oreski; Adrian Dilaveri; [2017]
   Keywords : Branding; Social Media; Marketing; Brand Trust; Brand Loyalty; Brand Experience;

   Abstract : Authors: Adrian Dilaver and Mario Oreski Tutor: Urban Ljungquist Examiner: Anders Pehrsson Purpose: The purpose of this study the relationship between brand experience, brand trust  and brand loyalty. Research questions: What type of relationship does brand experience have with brand loyalty? How does brand trust affect the relationship between brand experience and brand loyalty? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 113 respondents. READ MORE