Essays about: "Audi strategy"

Found 3 essays containing the words Audi strategy.

  1. 1. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Alicia Gant; [2018]
    Keywords : Marketization of Journalism; Native Advertising; Political Economy of Media; Democracy; Professional Identity; Interpretative Repertoires; Social Sciences;

    Abstract : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. READ MORE

  2. 2. Optimization of a Predictive Drive Strategy for a Plug-In Hybrid Vehicle : Optimierung der vorausschauenden Antriebssteuerung bei einem Plug-In Hybrid

    University essay from KTH/Fordonsdynamik

    Author : Bastian Gindroz; [2014]
    Keywords : ;

    Abstract : As the world’s natural resources are depleting while the environment constraints on society become om- nipresent, new technological alternatives for transports are sought. Over the past years, the regulations in terms of pollutants stimulated the industries’ innovation in almost all regions of the world, using directives such as the European emission standards have managed to limit the carbon dioxide emissions up to 82% between Euro 1 and Euro 4. READ MORE

  3. 3. Exchange rate risk in Automobile Industry: An Empirical Study on Swedish, French and German Multinational Companies.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Lyna Alami Barumwete; Feiyi Rao; [2008]
    Keywords : Exchange rate risk; Hedging strategies; Risk management; Foreign Exchange exposure;

    Abstract : Recently, both company executives as well as national media have claimed that short currency exchange rate fluctuations are negatively affecting the stock returns of certain firms. However, most previous studies focusing on companies in the US and Asia have been unable to find empirical support for a statistically significant linkage between firm value and exchange rate risk. READ MORE