Essays about: "Audience Costs"

Showing result 1 - 5 of 10 essays containing the words Audience Costs.

  1. 1. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
    Keywords : Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

    Abstract : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. READ MORE

  3. 2. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Chetan Pruthi; Adarsh Tewari; [2020]
    Keywords : High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

    Abstract : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. READ MORE

  4. 3. Considerations for a Service that enables Sharing Ride Experiences to and from the Airport

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Laura Becedas Segerström; [2019]
    Keywords : Sharing economy; Shared mobility; Transportation; Research through Design; ;

    Abstract : Although shared mobility services provide benefits such as minimizing congestion as well as pollution and costs of transportation, barriers such as trust and convenience are blocking these services from reaching a broader audience. In this paper, considerations for a new service that aims to bring together familiar strangers to share rides to and from the airport is presented using a Research through Design approach. READ MORE

  5. 4. Rejecting Fate : The challenge of a subaltern community to the creation of a sacrifice zone in Can Sant Joan, Catalonia

    University essay from KTH/Historiska studier av teknik, vetenskap och miljö

    Author : Sergio Ruiz Cayuela; [2018]
    Keywords : political ecology; environmental justice; environmental humanities; subaltern environmentalism; slow violence; sacrifice zones; environmental humanities;

    Abstract : It was my first visit ever to the neighborhood association – in February 2017 – and the phone rang again in the contiguous room. “I’m sorry” apologized José Luis “but our colleagues are not here yet and I need to answer the phone”. READ MORE

  6. 5. Unrest as Incentive for Cooperation? : The Diversionary Peace Theory, Turkish-Syrian Relations and the Kurdish Conflict

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Linus Mattsson; [2017]
    Keywords : Diversionary Peace theory; Diversionary War theory; international conflict; Turkey; Syria; Kurdish conflict; process-tracing;

    Abstract : The aim of this paper is to investigate the link between internal and external conflict of states in the field of International Relations. More specifically, it is a critique of the Diversionary War theory, which argues that political leaders can instigate foreign conflict to divert the attention from domestic issues in order to secure their political positions. READ MORE