Essays about: "Audience Participation"
Showing result 1 - 5 of 70 essays containing the words Audience Participation.
-
1. Messages from the deep: A reception study of Denis Villeneuve's Dune
University essay from Göteborgs universitet/Institutionen för kulturvetenskaperAbstract : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. READ MORE
-
2. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE
-
3. Sorry, I Don’t Know a Justin! : A study of LGBTQIA+ Representation, Fan Interaction, and Identity in The Adventure Zone.
University essay from Linnéuniversitetet/Institutionen för språk (SPR)Abstract : This thesis examines how queer identities are represented through characters in The Adventure Zone, a popular Dungeons and Dragons, fantasy comedy podcast that features unique fan contributions and deep involvement from the creators. Drawing on queer theory and theories of stereotypes and language, audience participation, and transmediation, this thesis argues that The Adventure Zone’s portrayal of queer identities both challenges dominant norms and stereotypes while also being shaped by them, and that listening to the podcast can create opportunities to discuss queer identities, LGBTQIA+ questions and the relationships between author and fans online in the Swedish EFL classroom. READ MORE
-
4. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age
University essay fromAbstract : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. READ MORE
-
5. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society
University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Abstract : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. READ MORE
