Essays about: "Audrey Fletcher"

Found 1 essay containing the words Audrey Fletcher.

  1. 1. So Far, Yet So Close. : An Examination of the Impact of Psychic Distance on Online Purchasing Behaviors of Consumers from five Countries

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martina Dietrich; Audrey Fletcher; [2017]
    Keywords : Psychic Distance; E-Commerce; Consumer Ethnocentrism; Online Retail; Consumer Nationality; Country of Origin; Country Development;

    Abstract : The phenomenon of psychic distance has been thoroughly researched regarding its influence on the internationalization patterns of firms into foreign markets. Psychic distance has been determined by a plethora of existing literature as an inhibitor to trade; however, much of this research only takes on the perspective of the firm. READ MORE