Essays about: "August Appelqvist"

Found 1 essay containing the words August Appelqvist.

  1. 1. Should I stay or should I go? : A study exploring how service influence e-loyalty

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : August Appelqvist; André Ollesson; [2016]
    Keywords : e-commerce; loyalty; e-loyalty;

    Abstract : Being an e-retailer within the Swedish fashion e-commerce industry while the biggest change in relationship marketing since the industrial revolution takes place, e-loyalty can be claimed to be more crucial than ever before. The ability influencing customer being loyal is claimed to be harder within e-commerce compared to traditional physical stores and also claimed to be more expensive. READ MORE