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Found 2 essays matching the above criteria.

1. 1. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aurora Fagerhus; Isa Melker; [2021]
   Keywords : cosmetics; cosmetic brands; consumer-brand relationships; brand loyalty; Business and Economics;

   Abstract : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. READ MORE

3. 2. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
   Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

   Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE