Essays about: "Autenticitet"

Showing result 1 - 5 of 21 essays containing the word Autenticitet.

  1. 1. SIMULATION AND SKILLS IMPROVEMENT An action research project to improve students’ learning of communication skills in upper-secondary health and social care education

    University essay from Göteborgs universitet/Institutionen för didaktik och pedagogisk profession

    Author : Jason Patrick Stanley; [2023-09-27]
    Keywords : Aktionsforskning; simulering; praktik; arkitekturer; eleverfarenheter;

    Abstract : Syfte: Uppsatsen undersöker vilka faktorer som möjliggör och/eller förhindrar elevlärande när lärare använder sig av simuleringar på vård- och omsorgsprogrammet. Forskning tyder på att simuleringar är en effektiv metod som gynnar elevers lärande och utveckling i sitt yrkeskunnande (Jossberger et al, 2022; Aarkrog 2018; Leibring, 2015). READ MORE

  3. 2. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sofia Zangrande; [2023]
    Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

  4. 3. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
    Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

    Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE

  5. 4. Att bevara autenticitet i ett grönt kulturarv : en studie om Stadshusträdgården i Stockholm

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Evelina Ståhl; [2023]
    Keywords : autenticitet; bevarande; historiska trädgårdar; kulturhistoriska miljöer; kulturhistoriskt värde; Stadshusträdgården; autentisk illusion;

    Abstract : Det här arbetet handlar om autenticitet i relation till bevarandeåtgärder i ett kulturhistoriskt grönområde. Uppsatsens syfte är att undersöka hur bevarandeåtgärder kan ha en positiv eller negativ påverkan på autenticiteten, utifrån det ursprungliga budskapet och det ursprungliga materialet, i ett kulturhistoriskt värdefullt grönområde. READ MORE

  6. 5. Briefly put, authenticity makes it more interesting! : A study of the role of authentic written communication

    University essay from Malmö universitet/Institutionen för kultur, språk och medier (KSM)

    Author : Yvonne Efverlund; Miriam Anyadi; [2022]
    Keywords : Authentic audience; Authenticity; English as a second language ESL ; Written communication;

    Abstract : Currently, too many pupils complete meaningless one-way writing tasks, which only their teachers receive, which makes increasing authenticity in the language contexts crucial for learners. The purpose of this study is to investigate: the experiences and opinions of two ESL 7-9 teachers in two schools in southern Sweden regarding their practices of authenticity in learning task instructions, the views of their pupils towards these writing tasks, and the benefits and challenges of integrating an authentic writing task. READ MORE