Essays about: "Authentic audience"

Showing result 6 - 10 of 20 essays containing the words Authentic audience.

  1. 6. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    University essay from SLU/Dept. of People and Society

    Author : Oscar Abelin; [2022]
    Keywords : csr communication; stakeholders; business returns;

    Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE

  3. 7. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Anton Freij; [2022]
    Keywords : Swedish Craft Gin · Culture · MCDA · Multimodality · Authenticity ·Locality;

    Abstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE

  4. 8. Briefly put, authenticity makes it more interesting! : A study of the role of authentic written communication

    University essay from Malmö universitet/Institutionen för kultur, språk och medier (KSM)

    Author : Yvonne Efverlund; Miriam Anyadi; [2022]
    Keywords : Authentic audience; Authenticity; English as a second language ESL ; Written communication;

    Abstract : Currently, too many pupils complete meaningless one-way writing tasks, which only their teachers receive, which makes increasing authenticity in the language contexts crucial for learners. The purpose of this study is to investigate: the experiences and opinions of two ESL 7-9 teachers in two schools in southern Sweden regarding their practices of authenticity in learning task instructions, the views of their pupils towards these writing tasks, and the benefits and challenges of integrating an authentic writing task. READ MORE

  5. 9. “Formula 1 in a Completely Different Light” : How Do Fans Perceive Authenticity in the Netflix Documentary Series ‘Drive To Survive’?

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Marieke Danne; [2022]
    Keywords : Authenticity; Documentary; Formula 1; Drive to Survive; Fandom; Reception Theory; sports;

    Abstract : This thesis aims to find out how fans perceive the authenticity of the Formula 1 documentary series ‘Drive to Survive’. Research has shown that documentaries are challenged from the audience with regard to draw an authentic representation of events while they seek to nevertheless be entertaining to people. READ MORE

  6. 10. Authentic Communication as a Strategic Communication Tool for Social and Cultural Integration among Immigrants in Sweden

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yelyzaveta Denyshchenko; [2021]
    Keywords : authentic communication; migration; social inclusion; public relations; Feminism; Authentic Leadership theory; Social Sciences;

    Abstract : Strategic communication as an integrating discipline addresses social phenomenon as migration. When people relocate, they experience physical and mental stress, and seek guidance, questioning their sense of belonging. READ MORE