Essays about: "Axel Angberg"

Found 1 essay containing the words Axel Angberg.

  1. 1. Utility and Weight Importance of Product Delivery Attributes in a Collection and Delivery Point Dominated Marketplace

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Angberg; [2020-06-23]
    Keywords : ;

    Abstract : When purchasing a product from an e-commerce retailer, consumers often gets to choose among different delivery options, consisting of multiple attributes that are evaluated to choose the most preferred one. Information integration theory (IIT) was used as the model to know how consumers integrate and evaluate a multi-attribute problem such as last mile delivery choice. READ MORE