Essays about: "Axel Eklund"

Found 3 essays containing the words Axel Eklund.

  1. 1. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Emil Arljung; Axel Eklund; [2020]
    Keywords : brand equity; shareholder value; retail;

    Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE

  2. 2. GeoFort: Mobile Game for Motivating Physical Activity using Gamification and Augmented Reality

    University essay from Uppsala universitet/Institutionen för informationsteknologi; Uppsala universitet/Institutionen för informationsteknologi; Uppsala universitet/Institutionen för informationsteknologi

    Author : Anton Eklund; Axel Nygårds; David Smeds; [2018]
    Keywords : gamification; augmented reality; game; motivation; android; java; firebase; google maps; gps;

    Abstract : With technology continuing to advance, a lot of everyday tasks are becoming easier to perform and less physically demanding. However, as a result of this, peoples lives are also becoming more sedentary. There is a need for motivating people to be more active. READ MORE

  3. 3. Kontrollerad trafik i fält : ett odlingssystem för Sverige?

    University essay from SLU/Department of Landscape Architecture, Planning and Management (from 130101)

    Author : Johan Eklund; [2007]
    Keywords : jordbruksmark; porositet; odlingssystem; odlingsmetoder; jordpackning;

    Abstract : Dagens jordbruksmark är till olika grad onödigt packad till följd av tunga maskinsystem. För att återskapa odlingsjordens optimala porositet måste jorden årligen luckras. READ MORE