Essays about: "Axel Nordgärd"
Found 1 essay containing the words Axel Nordgärd.
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1. Cool story, bro: : Storytelling towards external stakeholders
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Corporate storytelling is a recognized marketing strategy, however the usage of it is regarded to be unclear from a theoretical perspective. Further, the internal usage of storytelling among organizations is more common than the external use. Hence, this research was aimed towards storytelling for external stakeholders. . READ MORE
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