Essays about: "Axel Wedebrand"
Found 1 essay containing the words Axel Wedebrand.
1. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industryUniversity essay from Umeå universitet/Företagsekonomi
Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE