Essays about: "Aylin Wispeler"

Found 1 essay containing the words Aylin Wispeler.

  1. 1. Format Development and its Effects on Store Image – A Case Study on the inner-city IKEA Hamburg-Altona

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leonie Wolf; Aylin Wispeler; [2015]
    Keywords : Format Development; Store Image; Intended Image; IKEA; inner-city store; general merchandise retailer; urban; Business and Economics;

    Abstract : Purpose The purpose of this research is to explore the effects of format development of an original single-format general merchandise retailer on store image. Theoretical Perspectives This study is grounded on the alignment of existing literature in the fields of format development and store image. READ MORE