Essays about: "Azra Blazevic"

Found 1 essay containing the words Azra Blazevic.

  1. 1. Internal Branding : Understanding Brand Values

    University essay from Ekonomihögskolan, ELNU

    Author : Emelie Klemets; Azra Blazevic; Anna Svensson Agevall; [2012]
    Keywords : brand value; internal branding; organizational culture; employees;

    Abstract : Purpose- The purpose of the study was to investigate how employees perceive and understand their company brand values. The aim was to show the importance of internal branding when communicating brand values in an organization to employees. Design/methodology/approach- The methodology used in this research was a quantitative survey study. READ MORE