Essays about: "B to E e business"

Showing result 1 - 5 of 37 essays containing the words B to E e business.

  1. 1. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Marc Castell; [2023-11-22]
    Keywords : corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

    Abstract : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. READ MORE

  3. 2. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

  4. 3. The Impact of Gamification on User Engagement in a Secondhand E-commerce platform

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Yen Dinh; Maya Fogelberg; [2023]
    Keywords : Gamification; secondhand e-commerce; game elements;

    Abstract : Using game elements in a non-game context, called gamification, has grown popular recently and can be seen in education, health, and on e-commerce websites. In this thesis, the use of game elements, specifically badges is evaluated on a secondhand website. READ MORE

  5. 4. Big Maritime Data: The promises and perils of the Automatic Identification System : Shipowners and operators’ perceptions

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Andreas Kouvaras; [2022]
    Keywords : Qualitative Research; Automatic Identification System; Big Data decision-making; Big Data Analytics; Big Data Characteristics; Big Data Application in Shipping Industry;

    Abstract : The term Big Data has been gaining importance both at the academic and at the business level. Information technology plays a critical role in shipping since there is a high demand for fast transfer and communication between the parts of a shipping contract. READ MORE

  6. 5. The discoloration of polyethylene obtained from chemical separation of laminates: Investigating additives and other potential causes

    University essay from Lunds universitet/Förpackningslogistik

    Author : Can Feng; [2021]
    Keywords : Delamination; multilayered packaging; polymer discoloration; plastic film; recycling; Technology and Engineering;

    Abstract : PolyAl, the material composed of laminated polyethylene (PE) films and aluminum (Al) in carton, is a challenge in recycling due to the strong adhesion of the layers and the low value of the end products. In Europe, recent efforts to improve the circularity of carton packages include the chemical separation of PolyAl, in order to obtain higher values of the PE and Al separately. READ MORE