Essays about: "B-2-B marketing"

Found 2 essays containing the words B-2-B marketing.

1. 1. D i g i t a l i z a t i o n a n d N e w B u y e r B e h a v i o r i s C h a n g i n g B 2 B R e l a t i o n s h i p M a r k e t i n g

   University essay from Lunds universitet/Produktionsekonomi

   Author : Tobias Olsson; Emil Uhlin; [2015]
   Keywords : Information; relationship marketing; content marketing; cross-sales; marketing automation; lead scoring; predictive analysis; data-driven analysis; buyer insight.; Technology and Engineering;

   Abstract : Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. READ MORE

3. 2. Attitudes towards Establishing Trust, Commitment & Satisfaction in International B-2-B Relationships : A Comparative Study of Swedish Sellers and German Buyers in the Textile Industry

   University essay from IHH, Företagsekonomi

   Author : Wictor Bonde; Verena Lübken; Martin Settergren; [2007]
   Keywords : Relationship Building; Foreign Expansion; Small- and Medium sized Enterprises; Comparative Analysis Germany-Sweden; Textile Industry;

   Abstract : Background Globalization has opened up new possibilities for firms of all sizes to operate internationally. In that context, especially small- and medium sized companies often have limited resources and market power, which makes efficient relationship building with new intermediaries a key component when entering foreign markets. READ MORE