Essays about: "B2B Brand"

Showing result 16 - 20 of 78 essays containing the words B2B Brand.

1. 16. Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Pataki; Mihail Aittokallio; [2020]
   Keywords : SaaS; Brand Image; B2B branding; B2B; B2B Market; Business and Economics;

   Abstract : Developing a Brand Image on the B2B Market: An explorative case study on brand image of SaaS company PinMeTo 2020 BUSN39 A case study on PinMeTo with 7 semi-structured interviews. The purpose of this study is to explore the most important brand image elements for SaaS companies in a B2B market from an internal perspective and determine how they develop a brand image. READ MORE

3. 17. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
   Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

   Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

4. 18. Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Vanja Johnsson; Adrienne Daudi; [2020]
   Keywords : Corporate brand identity; brand performance; corporate branding; brand management; Social Sciences;

   Abstract : In recent years, corporate branding and its potential benefits on brand performance has become an increased area of interest for both researchers and communication professionals. This study aims to deepen and increase knowledge about the concept of corporate brand identity and its influence on brand performance in the communications sector and answer the research question; How do the dimensions of corporate brand identity influence brand performance within the communications sector? To achieve this, a quantitative approach was employed and the B2B service brand identity scale as well as the Brand performance scale was used to measure the influence through a digital survey in 14 Swedish agencies with a total of N=105 respondents. READ MORE

5. 19. Under Pressure - Tensions in the acquiring firms' corporate brand identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna-Maria Ostermann; Emma Impeciati; [2020]
   Keywords : Corporate Brand Identity; Merger and Acquisition; Integration; B2B Branding; Tensions; Business and Economics;

   Abstract : Thesis Purpose: The purpose is to explore post-acquisition tensions in a B2B firm's corporate brand identity to better understand why tensions emerge, what effect those tensions have, and lastly, how these tensions may be dealt with, if at all. Methodology: A qualitative multiple case study based on four companies with a constructionist and inductive approach has been executed in this thesis. READ MORE

6. 20. Influence of Social Media on Brand Awareness : A Study on Small Businesses

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Naveed Ahmad; eduardo Guerrero; [2020]
   Keywords : Social Media Marketing; Small Businesses; Brand Awareness; Advertisements;

   Abstract : Title: Influence of Social Media on Brand Awareness: A Study on Small Businesses Authors: Eduardo Guerrero, Naveed Ahmad Supervisor: Maria Fregidou-MalamaExaminer: Daniella Fjellström Date: 2020 – January Aim: The aim of this research study is to find the influence of social media marketing in smallbusinesses to create or increase brand awareness. Additionally, this study will analyze the rolethat social media platforms have in the relationship between customers and companies after theyare aware of the brand. READ MORE