Essays about: "B2B MODELS"

Showing result 1 - 5 of 47 essays containing the words B2B MODELS.

  1. 1. Understanding Sales Performance Using Natural Language Processing - An experimental study evaluating rule-based algorithms in a B2B setting

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Angelica Smedberg; [2023]
    Keywords : NLP; Sentiment Analysis; Ruled-based algorithms; TextBlob; VADER; Naïve Bayes; Machine Learning;

    Abstract : Natural Language Processing (NLP) is a branch in data science that marries artificial intelligence with linguistics. Essentially, it tries to program computers to understand human language, both spoken and written. Over the past decade, researchers have applied novel algorithms to gain a better understanding of human sentiment. READ MORE

  3. 2. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  4. 3. Photovoltaics from a business perspective past, present, and future in Germany

    University essay from Lunds universitet/Produktionsekonomi

    Author : Love Ossler; [2023]
    Keywords : Business Model Canvas; Alexander Osterwalder; Business Model; Photovoltaics; Germany; Erneuerbare-Energien-Gesetz; Solar; Case Study; Enpal B.V; 1komma5 Grad GmbH; Energiekonzepte Deutschland GmbH; Enerparc AG; Belectric GmbH; renewable energy; EEG; Greenovative GmbH; 1komma5° GmbH; Wegatech Greenergy GmbH; DZ-4 GmbH; Sunlife-Montage GmbH; Vario green energy Concept GmbH; Vispiron EPC GmbH Co. KG; Pfalzsolar GmbH; Technology and Engineering;

    Abstract : Solar energy plays a vital role in the transition to a greener global energy supply. As a decentralized energy source, the expansion of solar energy is not driven by energy suppliers and government as in traditional energy sources but is proliferating through the market through a variety of business propositions. READ MORE

  5. 4. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Theodor Bengtsson; Jonas Hägerlöf; [2023]
    Keywords : Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

    Abstract : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. READ MORE

  6. 5. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Klara Larsson; Freja Ling; [2023]
    Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

    Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE