Essays about: "B2B Social Media Marketing"

Showing result 11 - 15 of 43 essays containing the words B2B Social Media Marketing.

  1. 11. Influence of Social Media on Brand Awareness : A Study on Small Businesses

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Naveed Ahmad; eduardo Guerrero; [2020]
    Keywords : Social Media Marketing; Small Businesses; Brand Awareness; Advertisements;

    Abstract : Title: Influence of Social Media on Brand Awareness: A Study on Small Businesses Authors: Eduardo Guerrero, Naveed Ahmad Supervisor: Maria Fregidou-MalamaExaminer: Daniella Fjellström Date: 2020 – January Aim: The aim of this research study is to find the influence of social media marketing in smallbusinesses to create or increase brand awareness. Additionally, this study will analyze the rolethat social media platforms have in the relationship between customers and companies after theyare aware of the brand. READ MORE

  3. 12. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
    Keywords : B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

    Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE

  4. 13. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sofie Johansson; Johanna Eck; [2020]
    Keywords : B2B; Business-to-business; Marketing; Social Media; Technology Acceptance Model; TAM;

    Abstract : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. READ MORE

  5. 14. Policies and Guidelines in B2B Social Media Marketing : A Qualitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Karlsson; Linnéa Wallberg; Rebecka Tudorache; [2020]
    Keywords : Social Media; Social Media Marketing; Social Media Policies; Social Media Guidelines; Social Media Risk Management; Social Media Risks; Business-to-Business B2B ; B2B Social Media Marketing;

    Abstract : This qualitative study focuses on how social media policies and guidelines are used in practice within nine different Swedish industrial B2B companies. This study identifies their social media policies and guidelines in order to examine its content and investigates how the participating companies use their social media policies and guidelines in their marketing activities according to the interviewees. READ MORE

  6. 15. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Lindholm; Swic Carl-Fredrik; Alm Olivia; [2019]
    Keywords : Social media; Measurements; Effectiveness; Business-to-Business;

    Abstract : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. READ MORE