Essays about: "B2B brand management"
Showing result 1 - 5 of 20 essays containing the words B2B brand management.
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1. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY
University essay from Lunds universitet/ProduktionsekonomiAbstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE
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2. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study
University essay from Göteborgs universitet/Graduate SchoolAbstract : Despite the increasing reliance on data in decision making, firms have issues turning their organisations data driven. Even though data driven decision making have an increasing impact on marketing and sales practices in all industries, a greater focus is given to consumer centered firms. READ MORE
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3. Business Model Innovations and Sustainability Transitions : The Case of Circular Business Models in the Fashion Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The concept of circular economy has gained a lot of interest among both researchers and practitioners. Moving from the traditional linear “take, make, disposal” resource management approach towards circular economy principles that aim to keep resources in a loop of usage is considered to be a possible way for material-intensive industries to decouple economic growth from environmental constraints. READ MORE
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4. Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In recent years, corporate branding and its potential benefits on brand performance has become an increased area of interest for both researchers and communication professionals. This study aims to deepen and increase knowledge about the concept of corporate brand identity and its influence on brand performance in the communications sector and answer the research question; How do the dimensions of corporate brand identity influence brand performance within the communications sector? To achieve this, a quantitative approach was employed and the B2B service brand identity scale as well as the Brand performance scale was used to measure the influence through a digital survey in 14 Swedish agencies with a total of N=105 respondents. READ MORE
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5. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. READ MORE