Essays about: "B2B communication in Asia"

Found 3 essays containing the words B2B communication in Asia.

  1. 1. Eat the food, drink the booze and settle the deal! : A study of intercultural differences in China from a Swedish B2B perspective

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Nathalie Svedberg; Tim Svensson; [2014]
    Keywords : China; B2B; Business culture; Hofstede; Cultural diversities; Business relations;

    Abstract : Background: China is today regarded as Sweden’s most important business partner in Asia. Even if there are cultural differences between Sweden and China the intercultural distance has successively decreased. One of the reasons is the globalisation. Another reason is the consecutive development of Swedish-Chinese relations. READ MORE

  2. 2. Communicating in unfamiliar territories – A qualitative study of developing a sustainable online communication strategy for UD Trucks in Asia

    University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Author : Andreas Rosén; [2011-09-15]
    Keywords : Integrated market communication IMC ; B2B communication in Asia; social network sites SNS ;

    Abstract : Title: Communicating in unfamiliar territories – A qualitative study of developing a sustainable online communication strategy for UD Trucks in AsiaAuthor: Andreas Rosén 840301-5558Semester: Spring 2011Tutor: Annika BergströmNumber of pages: 77 (six appendixes)Purpose: The purpose of this study is to create a sustainable online communication strategyMethodology: The methodology used in this thesis is qualitative and quantitative.Key findings: In this thesis I have presented a suggestion how a Japanese truck brand should work online. READ MORE

  3. 3. Heavy vehicle B2B marketing and impact of culture : a comparison case study of Volvo and Scania in Thailand

    University essay from Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management

    Author : Adesola Adegboye; Lena Romlin; [2011]
    Keywords : B2B Marketing; culture; market segmentation; business marketing communication; cultural dimensions;

    Abstract : Many Automobile companies from the developed countries are moving to Asia as the market potential in these countries is dimishing and cost of production is cheaper. Although there is a larger market potential in Asian countries, each automible company needs to attract potential customers with the ultimate goal of retaining them. READ MORE