Essays about: "B2B communication tools"
Showing result 1 - 5 of 12 essays containing the words B2B communication tools.
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1. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. READ MORE
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2. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE
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3. The Challenges of a B2B Market Entry within the Automotive Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. READ MORE
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4. Integration of Digital Communication in B2B Companies : A qualitative case study of Company X
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. READ MORE
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5. Augmented Reality : The current and potential use of augmented reality in B2B
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In today’s world, we live in a technologically advanced environment where information access is huge and limitless. The advantage to this is that, people are able to create more information, share and communicate with each other instantly on the go regardless of where they are in the world. READ MORE