Essays about: "B2B company"

Showing result 16 - 20 of 180 essays containing the words B2B company.

  1. 16. Managing a diversified business model portfolio : A digital platform company perspective

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Viktor Andersson; Filip Möcander; [2022]
    Keywords : Business models; Business Model Diversification; Business Model Innovation; Business Model Integration; Cannibalization; Synergy;

    Abstract : In parallel with the popularization and widespread diffusion of the internet, interest in the concept of different business models (BM) has increased dramatically, attracting the attention of both scholars and managers alike (Dodgson, Gann and Phillips, 2013). As a result, an increasing number of businesses decide to establish themselves and compete in the digital arena (Lee, 2001); many of which are employing what is called a platform model capitalizing on the ability to operate with several BMs simultaneously (Gu, Kannan and Ma, 2018; Aversa, Haefliger, Hueller and Reza, 2021). READ MORE

  3. 17. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Svensson; Sanna Eriksson; [2022]
    Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

  4. 18. Analysis of Vertical Farming Business Model : Swegreen Case Study

    University essay from SLU/Dept. of Economics

    Author : Bahareh Maleki; [2022]
    Keywords : vertical farming VF ; business model canvas; business model; SWOT analysis; hydroponic agriculture; urban agriculture; in-store farming;

    Abstract : The world's population is projected to increase to 9 billion by 2050 according to the Food and Agriculture Organization, FAO (2020), and this growth in the earth's population is anticipated to put great pressure on the existing natural resources. It will increase food demand which would intensify agricultural production. READ MORE

  5. 19. A reduction in physical interaction : its effect on B2B relationships

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Niklas Sanfridsson; Johan Öhrn; [2022]
    Keywords : Digital interaction; Physical interaction; COVID-19 pandemic; Operational linkages; Social bonds; Cooperative norms; Trust; Business-to-business B2B relationship;

    Abstract : This study aims to examine how a business-to-business (B2B) relationship is affected by a decrease in physical interactions between firm representatives. Previous studies have shown that external events can affect B2B relationships but not how these effects take shape. READ MORE

  6. 20. Transitioning towards a circular economy at an electronics manufacturer: Barriers and solutions for implementing a take back system in the US

    University essay from Lunds universitet/Innovationsteknik

    Author : Ellen Pellosniemi; Ebba Lundgren; [2022]
    Keywords : circular economy; e-waste take back; stakeholder barriers; B2B incentivization; solution prioritization; Technology and Engineering;

    Abstract : So far, over 50 million tonnes of e-waste have been generated globally (World Economic Forum, 2019), raising the question of the role of circular economy in combating climate change (Ellen MacArthur Foundation, 2021). This thesis explores the opportunities for Axis Communications to introduce a take back system for recycling decommissioned products in the US. READ MORE