Essays about: "B2B intermediaries"

Found 5 essays containing the words B2B intermediaries.

1. 1. Exploring the Use of Freight Exchange E-marketplaces in Sweden: The Perspective of the Transport Service Provider

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Andres Rios Lam; [2018]
   Keywords : e-marketplace; freight exchange; logistics; transport service provider; carrier; portfolio.; Social Sciences;

   Abstract : A statistic released this year (2018) by the World Road Transport Organization shows that more than 80% of inland freight is moved by road. Frequent e-commerce activities and end-consumer demands on delivery performance have increased transport needs yet fill rates have decreased. READ MORE

3. 2. Wine and dine, or a fine? : A multiple case study on how Swedish companies build and manage B2B guanxi in China

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Beatrice Poljakovic; Malin Pripp; [2017]
   Keywords : Guanxi; business-to-business guanxi; building stages; management strategies; risks and benefits; China; Swedish companies;

   Abstract : Since Sweden’s home market is relatively small, companies are forced to engage in international business. Researchers have stressed that companies with a small home market should find new markets to gain benefits which companies with large home markets possess. READ MORE

4. 3. The Impact of Social Media as a Customer Relationship Management Tool : A B2B Perspective

   University essay from Karlstads universitet/Handelshögskolan

   Author : Olga Buss; Gabriel Begorgis; [2015]
   Keywords : Customer Relationship Orientation; CRM; CRM in b2b; Social Media; Social media in b2b; Social CRM; Social CRM in b2b; Customer Relationship Performance;

   Abstract : This study explores the association between the Customer Relationship Orientation of a company, their Social Media Use through Social Customer Relationship Management Capabilities, with Customer Relationship Performance in order to determine if Social Media can be used as an effective Customer Relationship Management tool in a business-to-business context. In addition, the research will explain if the company’s expectations conform to the customer’s experience. READ MORE

5. 4. Business-to-Business Relationships in Sweden: A Case Study of SMEs and International Trade Intermediaries

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Semka Ljubijankic; Lucy Anne Poortman; [2012]
   Keywords : ;

   Abstract : Problem: What factors do small and medium-sized enterprises in Sweden consider when selecting and cooperating with Swedish international trade intermediaries (ITIs)? How can a Swedish international trade intermediary develop and expand its customer relationship network in order to increase its turnover within five years? Purpose: To identify and analyze the factors that improve B2B relationships between Swedish SMEs and ITIs. Moreover, how Swedish ITIs can improve their B2B relationships and increase their turnover. READ MORE

6. 5. Extend Bong Ljungdahl's current e-commerce. Encompass the B2C & SME market channel

   University essay from Lunds universitet/Teknisk logistik

   Author : Alexander Ekdahl; Johan von Stockenström; [2010]
   Keywords : Key words: E-commerce; distribution channels; Business-to-Consumer B2C via intermediaries; Business-to-Business Large Enterprises B2B LE ; Business-to-Consumer Small Medium Enterprises B2C SME ; channel conflicts; framework; online marketing; Internet visibility; Technology and Engineering;

   Abstract : Purpose: Today, more and more people use the Internet for gathering information and for shopping. This means that the Internet visibility has become more important. Hence, the main purpose of this master thesis is to deliver a solution for Bong Ljungdahl AB’s e-commerce expansion towards private customers and Small Medium Enterprises. READ MORE