Essays about: "B2B purchasing"

Showing result 1 - 5 of 21 essays containing the words B2B purchasing.

  1. 1. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

    Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

  3. 2. "The show must go on" : A Qualitative Study on How to Build Trust in International Business-to-Business Relationships During Covid-19

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linn Lundqvist; Moa Strandberg; Tyra Ljungman; [2022]
    Keywords : Business-to-Business Relationships; B2B; Trust; Trust Building; Covid-19; Crisis; High-End Selling; High-Quality Products;

    Abstract : The conditions in the international business market changed rapidly andunexpectedly when Covid-19 evolved into a pandemic in March of 2020. As a result of this, businesses had to adapt their operations to the new circumstances. The new circumstances implied, among other things, not being able to meet B2B customers in person. READ MORE

  4. 3. The different roles of a brand for purchasing reused materials in B2B

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Keywords : Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Abstract : There is a growing trend of circular economy within the B2B sector and limited research has been conducted regarding the role of the brand in this setting. This paper focuses on purchasing experiences of reused materials in the construction industry. READ MORE

  5. 4. Disruptive business model transitioning in B2B : A subscription-based approach for Industry 4.0

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : William Fjellström; Vladislav Snitko; [2021]
    Keywords : Disruptive innovation; Industrial Internet of Things; Subscription-based business models; Software as a Service; Product Service System;

    Abstract : Industry 4.0 has introduced technologies such as machine learning, Internet of Things (IoT), and cloud computing, which has disrupted markets across different industries. These technologies are prime examples of what has come to be known as disruptive innovations. READ MORE

  6. 5. Dermarome is launching a B2B website : A qualitative study which considers investment theories, and how a B2B website can influence the customer purchasing behaviour.

    University essay from Umeå universitet/Företagsekonomi

    Author : Alice Kalfas; Marlene Svensson; [2021]
    Keywords : beauty industry; investment rules; investment strategies; investment decision making; NPV; IRR rule; Payback rule; corporate investments; VRINE; Five forces; resource-based theory; customer purchasing behaviour; B2B; and B2B website;

    Abstract : Digitalization is an important aspect for future growth of all organizations, and especially in times like the past year where most of the world has been faced with covid-restrictions and lockdown. Dermarome is a leading skincare and beauty distributor and are currently in the process of launching a new B2B website and web-shop. READ MORE