Essays about: "B2B research"
Showing result 1 - 5 of 288 essays containing the words B2B research.
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1. Global Connection Chronicles: Building Bridges, Not Walls. - Exploring Business Sweden's Dynamic International Relationships in The African Market in terms of Trust, Commitment, Communication, and Culture.
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world continues to globalize at a fast pace, the trust, commitment, and communication that are the foundations of successful business-to-business (B2B) relationships may change. Especially in today's world of competing worldviews and increasing intergroup tensions, how do businesses strike this fine balance? Globalization accelerates and changes commercial ties, overlapping linguistic and cultural barriers, social tradition, etc. READ MORE
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2. Exploring partnerships between staffing agencies and client organizations : A B2B perspective
University essay fromAbstract : Outsourcing is a method of staffing where a staffing agency takes on the responsibility of conducting the staffing process. This defines a B2B partnership between the staffing agency and the client organization, which is scarcely connected to outcome success in the partnership literature. READ MORE
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3. Remote Usability Testing in Practice : A modern UX Method under Investigation
University essay from Umeå universitet/Institutionen för informatikAbstract : Remote usability testing (RUT) is an established method in the field of human-computer interaction (HCI), concerned with evaluating the user experience (UX) of products and an integral part of a UX-designer’s job. Yet, researchers indicate a discrepancy between academic and applied HCI in industry and highlight a research gap of RUT in practice. READ MORE
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4. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : In an ever-evolving digital landscape, the way we do business changes rapidly. In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE
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5. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. READ MORE