Essays about: "B2B sharing"

Showing result 1 - 5 of 10 essays containing the words B2B sharing.

1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

3. 2. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Matilda Krantz; [2023]
   Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

   Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

4. 3. Monetizing on-premises software : An explorative study on revenue models of B2B software providers

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Filip Lundström; [2022]
   Keywords : software; on-premises; on-prem; on-premise; revenue model; revenue models; B2B; business-to-business; business model; business model; business to business; lokalt installerad; lokalt körd; lokal mjukvara; mjukvara; intäktsmodell; intäktsmodeller; affärsmodell; affärsmodeller;

   Abstract : Purpose: The purpose of this study is to increase the understanding of useful revenue models for B2B oriented providers of on-premises software. To fulfill the purpose, two research questions are answered. READ MORE

5. 4. Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Pataki; Mihail Aittokallio; [2020]
   Keywords : SaaS; Brand Image; B2B branding; B2B; B2B Market; Business and Economics;

   Abstract : Developing a Brand Image on the B2B Market: An explorative case study on brand image of SaaS company PinMeTo 2020 BUSN39 A case study on PinMeTo with 7 semi-structured interviews. The purpose of this study is to explore the most important brand image elements for SaaS companies in a B2B market from an internal perspective and determine how they develop a brand image. READ MORE

6. 5. B2B SHARING PLATFORMS. THE NEXT LOGICAL STEP : A qualitative study investigating what drives or hinders the business to business sharing economy

   University essay from Umeå universitet/Företagsekonomi

   Author : Adam Falkenberg; Christian Esselin; [2019]
   Keywords : The Sharing economy; B2B sharing;

   Abstract : The sharing economy has become a widely known phenomena, however, the main focus has always been on sharing between consumers, with firms like Airbnb and Uber at the center of the conversation. There is plenty of material written on the sharing economy in a consumer context, however, there is a glaring gap in current literature when it comes to sharing between businesses. READ MORE