Essays about: "B2B start-ups"

Showing result 1 - 5 of 6 essays containing the words B2B start-ups.

  1. 1. Pricing The Value Proposition in Start-up Environment : A multi case study on start-up Pricing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sai Krishna Babu Rajendra Prasad; [2023]
    Keywords : Pricing; Startups; WTP; Value Proposition; Prissättning; Startups; WTP; Värde-erbjudande;

    Abstract : Pricing is one of the most critical factors for a company to thrive in the market. Unlike big companies, there is no pricing data available for startup companies. Pricing is one of the factors for startup failure. READ MORE

  3. 2. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    University essay from Uppsala universitet/Industriell teknik

    Author : Staffan Leijnse; [2023]
    Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

  4. 3. Value Determinants in Seed Stage SaaS Valuation : Main value determinants to consider when conducting a valuation of a seed stage SaaS company

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Emil Adeli; Daniel Nylund; [2022]
    Keywords : seed stage; valuation; value determinants; start-up; angel investors; venture capital; SaaS; software as a service; value drivers; seed stage; värdering; värdedeterminanter; start-up; ängelinvesterare; venture capital; SaaS; software as a service; värdedrivare;

    Abstract : One of the single biggest challenges for start-ups is to find the necessary funding to achieve growth. Software-as-a-service (SaaS) companies are no different and rely on seed stage investments to build and develop a service in order to acquire paying customers. READ MORE

  5. 4. Digital Marketing in Start-Ups : The role of digital marketing in acquiring   and maintaining business relationships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Polina Dimitrova; Isa Sin; [2018]
    Keywords : Digital Marketing; Digital Marketing Strategies; Digital Marketing Tools; Business Relationships; Acquiring Customers; Maintaining Customers; B2B start-ups;

    Abstract : This study aims to explore the usage of the digital marketing to acquire and maintain business relationships, or more specifically, digital marketing in B2B start-ups within the Swedish market. Digital marketing is essential for businesses nowadays and has become a significant factor for business companies for improving and implementing their marketing strategies. READ MORE

  6. 5. Business Models of Successful Start-up Companies : A comparative study of start-ups’ business models and how these are adapted to trends and competition in the industry

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Sofia Torssell; Kristina Bondemark; [2018]
    Keywords : business models; start-ups; startup; comparative study; Business Model Canvas; affärsmodeller; start-ups; startup; jämförande studie; Business Model Canvas;

    Abstract : Since the majority of emerging start-ups are not able to survive on the market, this study investigates business models in four start-up companies from two different industries in order to better understand how their business models relates to their success. This study is commissioned by a start-up who are about to begin their business in Stockholm. READ MORE